You'll hear about me from someone you trust. Or not at all.
Which makes this website something of a formality. But since you’re here:
3MG is fractional revenue and marketing operations for B2B.
I build and repair the layer underneath HubSpot, Salesforce, Marketo, Pardot and Eloqua — as your whole ops function, or alongside the team you already have.
Services
3MG helps B2B companies trust their pipeline again, by building and repairing the operations layer underneath HubSpot, Salesforce, Marketo, Eloqua and Pardot.
Lead Management
Leads reach the right rep, in the right stage, with the right context, without anyone touching them. Lifecycle stages, scoring, routing and the sales handoff, built so marketing and sales stop arguing about lead quality.
Data Quality
Deduplication, bulk correction and standardization done properly. Thousands of records fixed through real analysis, not by hand.
Troubleshooting
When a number quietly stops being right, I find the root cause instead of a workaround that hides it for another quarter. Silent failures, broken syncs, and reports that were right in March.
CRM Integration
Most operations break at the seam between two platforms, not inside either one. I design HubSpot–Salesforce architecture that holds up: field mappings, sync direction, and the race conditions that send records over before they’re ready.
Attribution
Knowing which marketing made money starts with capture, not the model. I fix lost UTMs and click IDs first, help you choose the right model, then build dashboards that finally match the board deck.
Custom Builds
When the platform says no, I build what the UI won’t. HubSpot custom code and HubL, Salesforce Apex and Flows, and scripts that solve a seven-thousand-row problem in an afternoon.
One person. The whole operation.
I design, build and repair the systems underneath your revenue team — strategy, architecture and hands-on build, with nothing lost in a handoff.
Why people call
People call me for one of two reasons.
Something broke. The lifecycle stages stopped meaning anything. A field that used to be right in Salesforce is being overwritten by whatever HubSpot thinks it should be. Half the pipeline is attributed to "direct." A dedupe tool ran six months ago and things have felt quietly wrong ever since. Or the version I hear most: a report that was right in March is wrong now, and nobody changed anything as far as anyone knows.
There is no one to do the work. Your ops person left and took the undocumented half of the system with them. The skillset was never in-house to begin with and there's no time to train someone into it. A campaign is launching and the team is already underwater. You need the function but not a full salary, or you need someone who can start on Monday while the search drags on.
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“It blows my mind how Mike is able to juggle multiple projects, platforms and clients, and still make me feel like my work is a priority. I feel grateful to learn from him and have him as a partner."
Stephanie Esplin
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“Even when faced with complex problems, Mike is resourceful and diligent in researching options to find a solution. We have enjoyed working with him for the past two years and our Salesforce database is better for it."
Jenna Hanington
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“Mike was truly an extension of our team and provided a level of responsive support and creativity when it came to solving challenging marketing operations problems that we were so fortunate to have."
Elle Woulfe